Now accepting listings

Trusted local businesses.
A stronger El Paso.

El Paso Select is a curated guide to trusted local businesses across the city, from kitchens and studios to the trades and the professionals. Listing is free, and every entry is verified by people who know this town.

Claim your free listing See what's included
Free to list Verified by hand Launching across El Paso
  • PremiumA considered guide, not a crowded list.
  • TrustedEvery listing verified before it goes live.
  • LocalBuilt in El Paso, for El Paso.
  • CommunityCelebrating the companies that make our city stronger.
What we are

A city guide with standards, made in the shadow of the Franklins.

El Paso Select is a curated guide to the businesses locals already trust and recommend to their friends. We don't sell rankings and we don't list everyone. We list the places worth knowing, describe them accurately, and keep them current.

Our mission

To connect the El Paso community with trusted, verified local businesses and celebrate the companies that make our city stronger.

Built in El Paso, for El Paso
  • Dining
  • Home Services
  • Health & Wellness
  • Beauty & Spa
  • Professional Services
  • Retail & Boutiques
  • Fitness
  • Events & Venues
The categories

Every corner of the city, one category at a time.

From the dinner reservation to the plumber you call twice a year, El Paso Select covers the businesses that shape daily life here. Each category is open for listings now.

01

Dining & Drinks

Chef-driven kitchens, family institutions and the cafés locals guard as their own.

Accepting listings
02

Home Services

Builders, roofers, HVAC, landscapers and the trades you would trust with a key.

Accepting listings
03

Health & Wellness

Clinics, practitioners and wellness studios that treat people like neighbors.

Accepting listings
04

Beauty & Spa

Salons, barbers, aestheticians and spas with a craft worth the drive across town.

Accepting listings
05

Professional Services

Attorneys, accountants, agents and advisors who still answer their phones.

Accepting listings
06

Retail & Boutiques

Independent shops, galleries and makers with taste and a point of view.

Accepting listings
07

Fitness & Recreation

Gyms, studios, trainers and outfitters for desert mornings and mountain trails.

Accepting listings
08

Events & Venues

Venues, florists, photographers and planners for the occasions that matter most.

Accepting listings
The free listing

Four steps. No cost. Handled with care.

Claiming your Community Listing is simple and free. A real person handles every listing from first hello to the day it goes live, and long after.

  1. 01

    Reach out

    Start a conversation on our contact page, by email or phone, or with the chat bubble in the corner. Tell us the business, the category and the best way to reach you.

  2. 02

    We verify

    We confirm the essentials: name, address, hours, phone and website. We make sure the business is local, open and operating as described.

  3. 03

    Published, with a Verified badge

    We write a clean, accurate profile and publish it in the right category, marked Verified so customers know the details were confirmed. You receive a confirmation as soon as it is live.

  4. 04

    We keep it current

    Hours shift. Menus evolve. Send us changes any time and we refresh your listing, so customers always find the right information.

The listing program

Choose how you show up.

Every business starts with a free, verified Community Listing. When you want to be seen first, two paid plans add placement, polish and a little intelligence. Upgrading is always optional.

Free

Community Listing

Free Available now

Your verified place in the guide, written and kept accurate by our team.

  • Verified profile in the guide
  • Name, address, hours, contact and category
  • Verified badge once your details are confirmed
  • Updates any time
Verified
Claim your free listing
Stand out
Paid plan

Local Spotlight

Pricing on request

Rise above the free listings in your category with a richer profile and the Featured Partner badge.

  • Everything in Community Listing
  • Priority placement in your category
  • Enhanced profile with more room to tell your story
  • Featured Partner badge: a premium member with increased visibility
Featured Partner
Ask about pricing
Paid plan

AI Ultimate Exposure

Pricing on request

Everything in Local Spotlight, plus a personal AI assistant that works on your listing for you.

  • Everything in Local Spotlight
  • A personal AI assistant on your listing
  • Answers customer questions about your business
  • Collects customer inquiries from your listing and sends them to you
Featured PartnerAI assistant
Ask about pricing
Select AwardsComing soon

An annual celebration of the El Paso businesses that make our city stronger.

Our standards

Why El Paso Select.

A guide is only as good as the judgment behind it. These are the principles every listing is held to.

  • Curated

    Chosen, not crowded.

    Every business is reviewed before it is published. A smaller list, chosen with care, is more useful than an endless one.

  • Local

    Rooted in the Sun City.

    Built here, for here. We focus on independent and locally rooted businesses that give El Paso its character.

  • Accurate

    Verified, then kept that way.

    Correct hours, numbers and addresses matter more than flourish. We check the details, then keep them current.

  • Free

    Free to list.

    Your Community Listing costs nothing. Paid plans add visibility for those who want it, and are never required to be listed.

Free listings are open

Your business belongs on the list.

Claiming your free listing takes only a few minutes. Visit our contact page, or chat with us using the bubble in the corner.

Claim your free listing Our story

Trusted local businesses. A stronger El Paso.